The Sunrise corporate, and property leadership teams ensure all assets maximize resources and achieve phenomenal profitability. Sunrise benchmarks its hotels against one another and hotels operated by other companies and uses that data to continually improve our operating performance. Our key areas of focus include:

• Improved brand and client relations through brand quality inspections, “Green” quality initiatives, and guest satisfaction index measuring service performance
• Driving revenues through aggressive pricing management and direct local market sales
• Open communication between all team members
• Improved margins through economies of scale, levering technology, utilizing e-procurement software through Buy Efficient and well as daily management
• Labor management through real-time reports and utilizing time management guidelines
• Accurate and detailed monthly reporting
• Growth of Human Capital through training and guidance